Course Description

It used to be a 'nice to have', but now it's pretty much essential: employed solicitors need to market.

Everything that is happening and has happened in legal practice over the last ten years emphasises the extent to which employed solicitors need to start building their own client-facing skills, their own networks and their own practice as early as possible in their careers.

 This online course gives employed solicitors an introduction to the practice-building priorities that will both impress current bosses and broaden future career options. 

At the end of this workshop attendees will have both the skills and the confidence to 

  • build a distinctive personal brand 
  • build personal networks 
  • strategically and effectively target and exploit specific market channels 
  • market themselves online through content marketing and social media 
  • generate more personal referrals 
  • communicate value (sell!) build trust

Consultant and trainer

Giles Watson

Giles Watson gets a big kick out of helping law practices realise their potential.Now:Director of Giles Watson Pty LtdPrincipal Consultant at CX Training Lectures on costs communication at QUTDad, husband, classic rock vinyl addict, zythologist and proud coach to North Lakes Leopards U6 rugby teamPreviouslyManaged the Queensland Law Society’s Practice Management Course: writing study guides, designing, developing and delivering sessionsManaged and promoted Lexcel, the Law Society of England & Wales’ legal practice management quality markWas a business development manager for 3 London law firmsQualificationsHas a Masters in Marketing, an MBA, a BA in Politics, and a Cert IV in Training and Assessment. Accredited in Hogan Assessments

Course curriculum

  • 1

    Introduction

  • 2

    Practice building - why and how

    • Video - the why and how of practice building
  • 3

    Personal brand, networking and channel marketing

    • Video - personal brand and networking

    • Blog: long live the anti-lawyer
  • 4

    Content marketing and social media

    • Video - Content marketing and social media
  • 5

    Building high value, high trust client relationships

    • Video - Building high value, high trust client relationships

    • Blog: Why highly effective solicitors know how to sell their value
  • 6

    Generating referrals

    • Video - generating referrals

    • Blog: A time for giving referrals